John Lewis Christmas Ad Drives Awareness This Holiday Season

Every year, a holiday ad inevitably comes along that figuratively punches us right in the gut, making us, for lack of a better term, “feel all the feels.” This year’s John Lewis Christmas ad is the latest Christmas commercial to reduce us to a blubbering puddle of tears. (No really, though—it wasn’t pretty.)

The British department store is widely known for its Christmas ads that strike an emotional chord with viewers year after year—and this one is no exception. For maximum impact, we give you no introduction here, other than a warning you to grab a box of tissues before pressing play.

According to a press release, the retailer partnered with charity Age UK “to drive awareness and support for some of the millions of older people who can go for a month without speaking to anyone. “

“We hope the ad inspires people to find really special gifts for their loved ones,” said customer director Craig Inglis. “Through our partnership with Age UK, [we hope to] raise awareness of the issue of loneliness amongst older people and encourage others to support in any way they can.”

Since its November 5 release date, the video has racked up nearly 14 million views, meaning you can rest assured that you weren’t the only one feebly pressing play again, as another onslaught of tears runs down your face.

Credit Country Living